Privacy Policy

How OFUEL collects, uses, shares, stores and protects your personal information.

Effective date: 11 October 2026
Last updated: 11 October 2026

Introduction

At OFUEL, we believe protecting your personal information is an essential part of earning your trust.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, purchase products, create an account, subscribe to our services, communicate with us or interact with our brand.

OFUEL is a brand owned and operated by Senture Commerce (Pty) Ltd, registration number 2026/721782/07, a private company registered in South Africa.

Our official website is https://ofuel.co.

For purposes of the Protection of Personal Information Act 4 of 2013 ("POPIA"), Senture Commerce (Pty) Ltd is the responsible party for the personal information processed through OFUEL, except where another organisation independently determines the purposes and means of its own processing.

In this Policy, "OFUEL", "we", "us" and "our" refer to Senture Commerce (Pty) Ltd operating the OFUEL brand.

We are committed to handling personal information lawfully, fairly, responsibly and transparently.

1. Scope of this Policy

This Privacy Policy applies to personal information collected or processed through:

  • Our website and online store at ofuel.co.
  • Customer accounts and order history.
  • Product purchases, payments, refunds and subscriptions.
  • Customer service, email and WhatsApp communications.
  • Marketing campaigns, newsletters and promotional activities.
  • Social media interactions and advertising.
  • Product reviews, referrals and loyalty programmes.
  • Competitions, surveys and customer feedback.
  • Wholesale, affiliate, creator and business partnership enquiries.
  • Related digital services and integrations operated on behalf of OFUEL.

This Policy does not govern independent third-party websites, applications or services that maintain their own privacy policies.

2. Personal information we collect

We collect personal information that is reasonably necessary to provide our products and services, operate our business, communicate with customers and meet our legal obligations.

Depending on your relationship with OFUEL, we may collect the following categories of information.

2.1 Identity and contact information

Your first name, surname, email address, mobile number, delivery address, billing address and other contact information you provide.

2.2 Account and subscription information

Account identifiers, login-related information, preferences, purchase history, subscription selections, renewal dates, billing status and account activity.

Passwords and authentication credentials are handled through the relevant account platform and its security systems.

2.3 Orders and transactions

Products purchased, order values, discounts, order numbers, payment confirmations, shipping details, delivery status, refunds, returns and related transaction records.

2.4 Payment information

Payments are processed through authorised payment service providers, including Stitch.

We may receive payment confirmations, transaction references, payment status, limited payment-method details and information required for refunds, recurring billing, reconciliation and fraud prevention.

We do not ordinarily receive or store complete payment-card details on our own systems.

2.5 Communications and customer support

Information you provide when contacting us through email, WhatsApp, website forms, social media or other customer-support channels.

This may include messages, enquiries, complaints, order details and records of our correspondence.

2.6 Marketing preferences and engagement

Newsletter subscriptions, marketing consent, communication preferences, campaign interactions, promotional participation and engagement with our emails, advertisements or other marketing content.

2.7 Website and technical information

Internet Protocol (IP) addresses, browser types, device information, operating systems, approximate location, referring websites, pages viewed, website interactions, session information, cookie identifiers and related analytics data.

2.8 Reviews, referrals and community content

Reviews, ratings, testimonials, feedback, photographs, videos or other content you voluntarily provide.

Where we wish to publish identifiable customer content for promotional purposes, we will obtain the appropriate permission or rely on another applicable lawful basis.

2.9 Business and wholesale information

Business names, contact-person details, roles, professional contact information, business addresses, websites, purchasing requirements and information relevant to stockist or commercial partnership applications.

2.10 Sensitive personal information

OFUEL does not ordinarily require identity numbers, passport numbers, medical histories or detailed health information to fulfil standard customer orders.

We do not require customers to disclose medical conditions, pregnancy status or other sensitive health information when purchasing our products.

If you voluntarily provide health-related information during a customer-support enquiry, we will handle it with appropriate confidentiality and process it only where a lawful basis permits.

We will not introduce health questionnaires or personalised health assessments involving special personal information without implementing the appropriate legal, technical and operational safeguards.

3. How we collect personal information

We collect information through several channels.

Directly from you: When you place an order, register an account, join a subscription, complete a form, subscribe to marketing, contact our team, enter a competition or provide feedback.

Automatically: Through website technologies such as cookies, analytics tools, advertising pixels, server logs and similar tracking technologies, subject to applicable requirements.

Through service providers: When payment processors, shipping providers, customer-service platforms, subscription services or other authorised partners provide information needed to fulfil an order or deliver a service.

Through third-party platforms: Where you interact with OFUEL through social media, advertising, messaging platforms or services that lawfully provide relevant information to us.

We do not seek to collect more personal information than is reasonably required for the relevant purpose.

4. How and why we use personal information

We process personal information for legitimate business and operational purposes, including:

4.1 Orders and fulfilment

To process purchases, confirm payments, prepare orders, arrange deliveries, communicate shipping updates, manage returns and issue refunds.

4.2 Customer accounts and subscriptions

To establish and manage customer accounts, administer recurring purchases, process subscription payments, communicate renewals and support account changes or cancellations.

4.3 Customer support

To respond to enquiries, investigate complaints, resolve order or payment issues and provide assistance relating to our products or services.

4.4 Marketing and communications

To send newsletters, product updates, promotional offers, educational content, campaign information and other marketing communications where permitted by law.

4.5 Website improvement and analytics

To understand how customers use our website, identify technical issues, improve navigation, measure marketing performance and enhance the shopping experience.

4.6 Personalisation

To tailor relevant website experiences, product communications or marketing based on information collected lawfully and applicable customer preferences.

4.7 Fraud prevention and security

To verify transactions, prevent fraudulent activity, protect customer accounts, secure our systems and investigate suspected misuse.

4.8 Business administration and compliance

To maintain accounting and tax records, meet regulatory obligations, manage commercial relationships, respond to lawful requests and establish or defend legal rights.

4.9 Research and service improvement

To understand customer feedback, improve product experiences, identify common questions and support responsible product development.

Where practical, information used for broader business analysis may be aggregated or de-identified.

5. Lawful grounds for processing

OFUEL processes personal information only where a lawful ground exists under POPIA or other applicable legislation.

Depending on the circumstances, processing may be necessary to:

  • Perform or take steps towards a contract with you.
  • Comply with a legal obligation.
  • Protect a legitimate interest of yours.
  • Pursue a legitimate interest of OFUEL or a third party, where lawful.
  • Process information with your consent.
  • Fulfil another purpose permitted by applicable law.

Where processing relies on consent, you may withdraw that consent.

Withdrawal does not affect processing lawfully completed before withdrawal and does not necessarily prevent us from retaining information required for legal or contractual purposes.

6. Cookies, pixels and tracking technologies

Our website uses, or may use, cookies and similar technologies to operate our online store, support security, understand website performance and improve customer experiences.

These technologies may include the following categories.

Essential cookies: Necessary for core website functionality, including shopping carts, checkout, account access, security and session management.

Functional cookies: Used to remember preferences and support website functionality.

Analytics cookies: Used to understand website traffic, visitor behaviour, navigation and website performance.

Advertising and marketing technologies: Used to measure advertising effectiveness, understand conversions and, where permitted, deliver more relevant advertising.

OFUEL may use technologies provided through Shopify, Google, Meta and other authorised analytics or advertising partners.

These technologies may collect device information, online identifiers, website events and interactions, subject to applicable law and privacy settings.

Where consent is legally required, we will obtain the appropriate consent before activating non-essential tracking technologies.

Where available, visitors may manage their cookie preferences through our website's cookie controls. Browser settings may also allow certain cookies to be blocked or removed.

Disabling certain technologies may affect parts of the website or reduce personalisation.

Further information about cookies and tracking technologies may be provided through our cookie notices or related privacy controls.

7. Direct marketing and communications

OFUEL communicates with customers through channels that may include email, SMS, WhatsApp, social media and other digital services.

We may send marketing communications where you have consented or where another applicable legal basis permits us to do so, including qualifying communications to existing customers about similar products or services.

Marketing communications may include:

  • New products and flavours.
  • Educational content and product information.
  • Exclusive offers and promotional campaigns.
  • Subscription information and relevant offers.
  • Community activities and product launches.
  • Customer referral and loyalty opportunities.

You can unsubscribe from email marketing through the unsubscribe link in an applicable marketing email.

For WhatsApp or SMS marketing, you may use the opt-out instructions provided or contact us directly.

We will respect valid opt-out requests and maintain suppression records where necessary to prevent unwanted further marketing.

Opting out of marketing will not prevent us from sending essential transactional or service-related communications, including payment confirmations, order updates, subscription administration notices and important product-safety information.

OFUEL does not sell personal information to third parties for their independent direct marketing purposes.

8. WhatsApp and messaging services

OFUEL may use WhatsApp Business and authorised WhatsApp technology providers, including Flowcart, to communicate with customers.

Depending on the service and applicable permissions, WhatsApp communications may be used for:

  • Responding to customer enquiries.
  • Providing product and purchasing assistance.
  • Sharing payment links requested by customers.
  • Supporting abandoned-checkout recovery where legally permitted.
  • Sending relevant subscription or customer-service information.
  • Communicating promotional campaigns where the necessary permission or other lawful basis exists.

Where required, marketing messages will only be sent after the appropriate consent has been obtained.

Messages sent through WhatsApp may be processed by Meta, WhatsApp and authorised technology partners under their applicable privacy terms.

We take reasonable steps to limit access to customer conversations and use messaging information only for legitimate, authorised purposes.

Customers may request that we stop sending WhatsApp marketing messages at any time.

9. Payments and subscriptions

OFUEL operates an e-commerce store using Shopify and uses Stitch as a payment service provider.

Payment information is processed through secure payment systems operated by the relevant service providers.

For recurring subscription purchases, authorised systems may process information necessary to manage billing agreements, payment tokens or references, renewals, failed payments, cancellation requests and related administration.

Where applicable, customer payment information may be retained securely by the payment provider in accordance with its contractual obligations and security requirements.

OFUEL does not require customers to provide complete payment-card details directly to our customer-support team.

Customers should use the designated secure checkout or payment-management facilities when submitting or updating payment information.

10. Shipping, delivery and fulfilment

To fulfil orders, OFUEL shares relevant information with logistics, shipping, fulfilment and courier partners.

Our shipping technology includes BobGo, which supports courier integration, shipping administration and delivery services.

Information shared for fulfilment may include:

  • Customer name.
  • Delivery address.
  • Contact number.
  • Order reference.
  • Package information.
  • Delivery instructions.
  • Information reasonably necessary to arrange delivery.

Courier and delivery partners may process this information to provide shipping updates, contact recipients and complete deliveries.

We do not disclose unrelated customer information to delivery partners where it is not required for the service.

11. Email marketing and customer relationship management

OFUEL uses, or may use, customer relationship management and marketing platforms, including Klaviyo, to manage customer communications and marketing activity.

Depending on the services enabled, information may include:

  • Contact details.
  • Marketing consent and preferences.
  • Purchase and subscription activity.
  • Email engagement.
  • Customer segments.
  • Product interests and related interactions.

These services help us provide relevant communications, support customer retention and measure marketing effectiveness.

Marketing automation is subject to applicable privacy requirements and customer communication preferences.

12. When we share personal information

OFUEL may share personal information with authorised service providers where reasonably necessary to operate our business, fulfil customer requests or meet legal obligations.

These may include:

E-commerce and technology providers: Including Shopify, website developers, hosting providers and technical support services.

Payment and financial service providers: Including Stitch, banks, payment processors, fraud-prevention services and accounting providers.

Shipping and fulfilment partners: Including BobGo, courier companies, warehouses and logistics providers.

Customer communication and marketing platforms: Including Klaviyo, Flowcart, Meta, WhatsApp and other authorised communication partners.

Analytics and advertising providers: Including Google, Meta and other measurement or advertising technologies used by OFUEL.

Customer-service and review platforms: Where these services are implemented to assist with enquiries, customer feedback, reviews or related services.

Professional advisers: Including accountants, auditors, legal advisers, insurers and other authorised professional service providers.

Public authorities: Where disclosure is required or permitted under applicable law.

Corporate transactions: Where relevant information must be shared in connection with a genuine business sale, investment, restructuring or transfer, subject to appropriate legal safeguards.

We require service providers acting as operators on our behalf to process personal information only within their authorised scope and to apply appropriate confidentiality and security measures.

Certain third-party platforms may also process information as independent responsible parties under their own privacy policies.

We do not disclose personal information indiscriminately or permit unauthorised use.

13. International transfers of personal information

OFUEL operates from South Africa, but some technology providers may store, access or process information in other countries.

This may occur through cloud hosting, e-commerce infrastructure, payment technology, analytics, communication platforms and customer relationship management services.

When personal information is transferred outside South Africa, we take reasonably appropriate steps to ensure the transfer complies with section 72 of POPIA and other applicable law.

Such transfers may be supported by adequate legal protections, binding contractual arrangements, applicable consent or another lawful basis.

We assess relevant data protection requirements when selecting and managing service providers.

14. Information security

Protecting customer information is a priority for OFUEL.

We implement reasonable technical and organisational measures intended to reduce the risk of unauthorised access, disclosure, alteration, destruction, loss or misuse.

Depending on the systems involved, safeguards may include:

  • Access controls and appropriate account permissions.
  • Secure hosting and encrypted connections.
  • Payment processing through authorised providers.
  • Authentication and account-security measures.
  • Monitoring and investigation of security incidents.
  • Data-access restrictions.
  • Secure backups and recovery measures.
  • Confidentiality and contractual requirements for service providers.
  • Periodic review of relevant security risks.

Although we take reasonable precautions, no digital service can guarantee absolute security.

Customers should also protect their account credentials and notify us if they suspect unauthorised account access.

15. Personal information security incidents

Where we have reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, we will investigate the incident and take appropriate measures.

Where required under POPIA, we will notify the Information Regulator and affected individuals as soon as reasonably possible, taking into account applicable legal requirements and lawful restrictions.

Notifications may include information about the incident, the potential consequences and recommended protective steps.

We will take reasonable action to contain, investigate and address security compromises.

16. How long we retain personal information

OFUEL retains personal information only for as long as reasonably necessary for the purposes for which it was collected or for a longer period where required or permitted by law.

Retention periods depend on the type of information and the relevant business or legal purpose.

For example:

  • Order and transaction records may be retained for accounting, tax, fraud-prevention and legal compliance.
  • Customer account information may be retained while an account remains active and for an appropriate period afterwards.
  • Subscription information may be retained to administer agreements and resolve payment or billing disputes.
  • Customer-service records may be retained to resolve enquiries, manage complaints and improve service quality.
  • Marketing consent and suppression records may be retained where necessary to demonstrate compliance and respect communication preferences.
  • Technical information may be retained according to security, analytics and operational requirements.

When information is no longer required and there is no lawful reason to retain it, we will securely delete, destroy or de-identify it as appropriate.

17. Your privacy rights

Under POPIA and other applicable law, you may have the right to:

  • Ask whether OFUEL holds personal information about you.
  • Request access to personal information we hold about you.
  • Request correction of inaccurate, incomplete or outdated information.
  • Request deletion or destruction where the applicable legal requirements are satisfied.
  • Object to certain processing activities on reasonable grounds.
  • Withdraw consent where processing depends on consent.
  • Opt out of direct marketing communications.
  • Submit a complaint concerning the processing of your personal information.

Some requests may be subject to lawful exceptions, verification requirements or applicable record-retention obligations.

We may request reasonable proof of identity before disclosing, correcting or deleting information to protect customers against unauthorised requests.

To exercise your rights, contact our Information Officer using the details in Section 22.

18. Children's privacy

OFUEL's website and products are intended primarily for adults aged 18 years and older.

We do not knowingly collect personal information from children without the consent of a competent person or another lawful basis under POPIA.

Where we become aware that personal information relating to a child has been collected or processed unlawfully, we will take appropriate corrective steps.

If a parent or guardian believes that a child has provided personal information without appropriate authorisation, they should contact us.

Customers under the age of 18 should not purchase or use OFUEL products unless permitted by applicable law, with appropriate parental or guardian involvement and relevant professional advice.

19. Health-related information and product enquiries

OFUEL sells nutritional supplement products and provides general product information.

Our website content, educational materials and customer communications are not intended to replace professional medical advice.

We do not ordinarily require customers to disclose medical histories or sensitive health information to purchase our products.

If a customer voluntarily provides personal health information when asking a product-related question, we will handle that information with appropriate confidentiality and in accordance with applicable legal requirements.

Where an enquiry requires individual medical advice, we may recommend consulting a qualified healthcare professional.

Customers who are pregnant, breastfeeding, taking medication or managing a medical condition should seek appropriate professional advice before using nutritional supplements.

OFUEL products are not intended to diagnose, treat, cure or prevent disease.

20. Third-party services and external links

Our website may contain links to external websites, social platforms, payment services, review providers or other third-party applications.

These services may operate independently and maintain their own privacy practices.

We recommend reviewing the privacy policies of third-party services before providing personal information.

Relevant third-party privacy information includes:

  • Shopify: https://www.shopify.com/legal/privacy/consumers
  • Meta: https://www.facebook.com/privacy/policy/
  • Google: https://policies.google.com/privacy
  • WhatsApp: https://www.whatsapp.com/legal/privacy-policy

Use of these platforms may also be subject to their own terms and conditions.

OFUEL is not responsible for the independent privacy practices of third parties outside our control.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, services, technology, service providers or applicable legal requirements.

The most recent version will be published on ofuel.co with an updated revision date.

Where a change materially affects how personal information is processed, we will take appropriate steps to communicate the change or obtain additional consent where required.

We encourage visitors to review this Policy periodically.

22. Contact, responsible party and complaints

For privacy enquiries, requests concerning personal information or complaints, please contact us using the details below.

Brand: OFUEL

Legal entity and responsible party: Senture Commerce (Pty) Ltd

Trading name: OFUEL

Company registration number: 2026/721782/07

Entity type: Private Company, registered in South Africa

Information Officer: William Francis

Email: support@ofuel.co

Registered business address:
13 Berzelia Crescent
Sagewood Estate
Milnerton Rural
Western Cape
7441
South Africa

Official website: https://ofuel.co

Please include sufficient information in your enquiry to help us identify and address your request.

We will respond within a reasonable period, subject to applicable legal requirements.

Complaints to the Information Regulator

If you believe that your personal information has been processed unlawfully or that your privacy rights have been infringed, you may submit a complaint to the Information Regulator of South Africa.

Information Regulator (South Africa)

Website: https://inforegulator.org.za
eServices: https://eservices.inforegulator.org.za
POPIA complaints: POPIAComplaints@inforegulator.org.za
Telephone: 010 023 5200
Toll-free: 0800 017 160

We encourage you to contact OFUEL first so that we have an opportunity to investigate and address your concern.

OFUEL — Optimise Daily.

OFUEL is a brand owned and operated by Senture Commerce (Pty) Ltd.
Registration Number: 2026/721782/07
https://ofuel.co